DTC Brand Launch — Done-For-You Shopify Direct-to-Consumer Store Build

You've built a brand worth selling. Now own the customer relationship, the margin, and the channel. We build your complete Shopify DTC store: brand positioning, product setup, Google and Bing Shopping ads, email marketing, and 3 months of bi-weekly coaching so you can run and scale it confidently from launch day. You own 100% of it.

Selling direct is the highest-margin channel you own

When you sell through retailers, marketplaces, or distributors, you give up margin, customer data, and control. DTC flips that.

How we launch your DTC channel

A structured 3-phase build designed for brand owners going direct, run to get your store generating revenue as fast as possible.

1. Phase 1: Brand positioning and store foundation, weeks 1–3. We start with your brand: your story, your customer, your positioning, and your competitive landscape. Then we build the store on the Superstore theme with professional brand design, typography, color palette, logo integration, all pages and policies, a brand story page, and full mobile optimization. It should feel like a premium brand from the moment someone lands.
2. Phase 2: Catalog, marketing setup, and launch, weeks 3–8. Your full catalog uploaded with AI-generated descriptions matched to your brand voice, optimized variants, and conversion-focused product page layout. Google and Bing Shopping campaigns, Omnisend flows, social channels, Google Analytics, and conversion tracking all configured. Ads go live as soon as the store is ready.
3. Phase 3: Coaching, optimization, and scaling, 3 months post-launch. Bi-weekly coaching starting on launch day, covering ad performance, email strategy, conversion optimization, repeat customer strategy, growing AOV with bundles and upsells, and using AI tools to manage the channel efficiently.

Everything included in your DTC launch

1. Brand positioning and DTC strategy. A brand audit covering story, positioning, target customer, and competitive landscape, a DTC channel strategy for pricing, margins, and go-to-market, a brand voice and messaging framework for all store copy, and product line prioritization so we lead with what gets traction fastest.
2. Business formation and payment processing setup. LLC or corporation setup walkthrough, EIN registration guidance, business bank account and payment processing configured, and Shopify Payments or Stripe set up and verified before launch.
3. Premium Shopify store build on the Superstore theme. Custom brand design covering colors, fonts, logo, imagery layout, and brand story page. Homepage, collection pages, product pages, about, contact, and all policy pages. Mobile-optimized throughout, since DTC buyers overwhelmingly shop on mobile. Trust signals, reviews section, and social proof built in, plus bundle and upsell architecture configured for higher AOV from day one.
4. AI-powered product catalog and page setup. Full catalog uploaded and organized by collection, AI-generated descriptions written in your brand voice rather than generic copy, variants configured for size, color, and bundle options, SEO-optimized meta titles and descriptions on every product and collection page, product photography layout optimized for conversion, and pricing and compare-at pricing configured to drive perceived value.
5. Fulfillment system configuration. Shopify configured for your method, whether self-fulfillment, a 3PL, or manufacturer dropship, with order notification and routing workflow, shipping rates, zones, and carrier integrations, and a returns and exchange policy and workflow.
6. Social media and catalog sync setup. Facebook and Instagram business profiles connected to Shopify with Shop tabs configured, a Pinterest business account with catalog auto-sync, and brand bio, imagery, and link-in-bio set across all channels.
7. Email marketing and customer retention system. Omnisend account setup and Shopify integration, AI-assisted welcome series, abandoned cart, and post-purchase flows built and active, branded templates matching your store design, repeat purchase and win-back flows, and a pop-up and email capture strategy building your list from day one.
8. Google Search Console and SEO foundation. Search Console verified and sitemap submitted, an initial technical SEO review before launch, structured data markup configured for product rich results, and baseline organic performance tracking.
9. AI-powered blog and content automation. A content workflow targeting buyer-intent and brand keywords, an automated publishing pipeline on a consistent schedule, and a strategy built around your specific products and brand story, building compounding organic traffic that reduces ad dependence over time.
10. Google and Bing Shopping ads plus dynamic display retargeting. Google Merchant Center and Microsoft Merchant Center feeds, feed-only PMax campaigns per product collection on both networks, purchaser audience signals on every campaign, dynamic display retargeting to bring back non-converters, 1,000+ negative keywords applied before the first impression, and conversion tracking and Google Analytics connected and verified.
11. 3 months of bi-weekly done-with-you coaching. Starting the day your ads launch. Each call covers ad performance, email results, customer acquisition cost, and growth strategy, plus repeat customer strategy for lifetime value, loyalty, and referrals, and AI automation training for product descriptions, customer service, and reporting. Bundle strategy, upsells, cross-sells, loyalty programs, subscription setup, and influencer outreach are all coached so you implement them with expert direction.

Total real-world value: $42,594+, included in one one-time investment with no monthly fees. Built around your brand, not a generic template. You own every account, every campaign, and every piece of content, with no equity taken and no revenue share, ever.

Is this right for you?

A great fit if you

• Own or license a brand with products ready to sell.
• Currently sell through retailers, distributors, or marketplaces.
• Want to own the customer relationship and capture the margin.
• Have a catalog of at least 10 to 20 SKUs.
• Are ready to invest seriously in a proper DTC launch and want experts building the channel while you focus on the brand.

Not the right fit if you

• Don't have an existing product or brand to sell.
• Are still in product development or ideation.
• Have fewer than 10 products ready to list.
• Are looking for a low-cost starter site or template.

Our deliverables guarantee

We guarantee your Shopify DTC store will be fully built and live, your products uploaded and optimized, and your Google and Bing Shopping ads active. If we don't hit those milestones, we keep working at no additional cost until every deliverable is complete. There are no refunds, but you are guaranteed the work gets done.

Frequently asked questions

What do I need to have before we start?

An existing brand with products ready to sell, whether your own branded products, a white-label line, or a licensed brand. You don't need a website, a Shopify account, or any technical setup. You do need product photos and basic product information such as specs, dimensions, and variants. If your photography isn't ready, we'll tell you what's needed and you can sort it during the build phase.

Do you help with product photography?

We configure your product pages to make the most of whatever assets you provide and advise on the angles, formats, and image specs that convert best for DTC, and we can point you to resources for professional shoots. Photography itself isn't included in this package.

How long does the full build and launch take?

Typically 6 to 10 weeks depending on catalog size, how quickly we receive your product assets, and your turnaround on design feedback. The 3-month bi-weekly coaching period starts the day your ads launch.

Can you help with fulfillment setup?

Yes, fulfillment configuration is included. We set up Shopify for whichever method you use, whether self-fulfillment, a third-party logistics provider, or dropship directly from your manufacturer, and configure order routing, shipping rates, and notification workflows. We don't run fulfillment operations day to day, but we coach you on running it efficiently.

I'm already selling on Amazon, does DTC make sense alongside that?

Yes, and it's one of the smartest moves you can make. Amazon is a powerful discovery channel but you own nothing there. DTC gives you the customer relationship, the email list, and the margin Amazon doesn't. Many clients run both, with DTC becoming their highest-margin channel while Amazon drives volume and discovery.

Do you take equity or a revenue share?

No. This is a one-time service fee. Once we deliver, you own the business, every account, and every piece of content 100%. No equity, no revenue share, ever.

What does the post-launch coaching cover?

Ad performance, email results, customer acquisition costs, and growth strategy, plus repeat customer strategy, building average order value with bundles and upsells, loyalty programs, AI tools for managing the business, and the roadmap for scaling from launch to a sustainable brand.

Ready to launch your DTC channel?

Order above, or book a free 30-minute discovery call on Google Meet. Tell us what you sell, your current channels, and what you want DTC to do for the business, and we'll give you an honest read on the fit and what the launch would take. You can also message Trevor on WhatsApp at +1 (206) 504-6099, or read the full DTC brand launch breakdown.

Ecommerce Paradise provides store build, product setup, marketing configuration, and coaching services on a best-effort basis. Certain outcomes are subject to circumstances outside our reasonable control, including platform policy changes by Shopify, Google, Microsoft, or Meta, changes in market conditions, and the client's own actions or failure to provide required assets in a timely manner. We make no representations or warranties regarding specific revenue, profit, or return on investment. Our total liability is limited to the amount paid for the service. Provided in compliance with FTC guidelines (16 CFR Part 255).