Google & Bing Shopping Ads Management for High-Ticket Ecommerce Stores

Most high-ticket stores burn thousands on ads without knowing what actually drives sales. We build the complete profitable-ads system: feed-only Performance Max Shopping campaigns, search text ads, and dynamic remarketing on Google, then duplicate the whole thing for Bing at lower bids. Setup, daily monitoring, and monthly CRO coaching. USA and international accounts. You own every account.

You're paying for clicks that never turn into sales

Every month your ads run without the right structure, budget leaks out on junk searches, window shoppers, and products that never convert. The fix isn't more budget. It's a campaign structure built to produce profitable sales, then proven with data.

How we structure your campaigns

Three ad layers on Google that work together to turn searches into profitable sales, then the whole system duplicated for Bing.

1. Feed-only Performance Max Shopping ads. Performance Max built on your product feed only, with no headlines, images, or videos, so Google serves your products as Shopping ads to people already searching by brand and model. Auto-generated assets and final URL expansion stay off, and a brand exclusion keeps it from taking credit for your own brand searches.
2. Search text ads. High-intent Google Search text ads with tightly themed ad groups for your brands and best-sellers. When a buyer types exactly what you sell, your ad is the first thing they see.
3. Dynamic display remarketing. Remarketing follows up with visitors by showing them the exact products they viewed, pulling high-ticket buyers back to finish the purchase they were already considering.
4. Duplicate everything for Bing. Once Google is dialed in, we clone the entire structure into Microsoft Ads with a lower overall bid and budget matched to Bing traffic. Cheaper clicks, less competition, and profitable sales most stores never touch.

Once you pass roughly 30 sales a month, we split campaigns by margin, price band, and brand tier using custom labels in your feed, so you can bid aggressively on your best SKUs without competing against lower-margin inventory. Standard Shopping stays in reserve as the fallback if Performance Max ever leaks spend outside Shopping.

Bidding: start on value, add targets when the data is ready

High-ticket stores get few conversions, so every sale of data counts. Every feed-only campaign launches on Maximize conversion value with no target ROAS, so a $4,000 sale counts for more than a $400 one. We review search terms and the channel performance report weekly and cut what wastes spend while the data builds.

Once a campaign has 30+ conversions in 30 days, we set a target ROAS at its actual return and raise it in small steps, then split campaigns by margin, price band, and brand as volume grows. The timing depends on your conversion volume, and we make the call when the data supports it.

Exactly what we do

Setup, included in month one

• Google Merchant Center account setup and feed optimization.
• Microsoft and Bing Merchant Center account setup and feed optimization.
• Google Ads and Microsoft Ads accounts created or audited.
• Feed-only Performance Max campaigns built on your product feed, with no creative assets.
• Dynamic display retargeting configured on Google and Bing.
• Purchaser audience signals configured on every campaign.
• 1,000+ generic irrelevant negative keywords and a brand exclusion list applied before launch.
• Campaigns launched on conversion value bidding with final URL expansion and auto-generated assets off.
• Conversion tracking verified and goals confirmed, with account connections and access configured.

Monthly management, ongoing

• Weekly search term audit, with irrelevant terms caught and excluded fast.
• Weekly negative keyword additions based on the audit findings.
• Weekly channel performance check so spend stays on Shopping, not Display or YouTube.
• Bidding reviewed, with target ROAS added and campaigns split by margin and brand as volume supports it.
• Budget allocation reviewed and adjusted per campaign.
• New brands added to your campaigns as you add suppliers.
• Merchant Center issue monitoring so feed and approval problems are caught early.
• Monthly ad spend report covering spend, impressions, clicks, conversions, and ROAS per campaign.
• One 1-on-1 CRO coaching call per month reviewing store conversion rate and landing pages.

What we guarantee

We do not guarantee specific ROAS numbers or sales results. Anyone promising that is lying to you. What we do guarantee: your accounts and feeds will be set up correctly, your campaigns will be structured with audience signals, negative keywords, and brand exclusions applied, and we will monitor daily and optimize actively throughout your engagement.

You own everything. Your Google Ads account, Microsoft Ads account, Merchant Centers, product feeds, campaign structures, and negative keyword lists are yours, always. We work as a manager, not the owner. If you cancel, every account, campaign, and list stays with you.

Pricing and commitment

All plans include feed and campaign setup in month one, the full 3-layer campaign build, weekly negative keyword audits, monthly spend reports, and one CRO coaching call per month. High-ticket Shopping campaigns need time to accumulate conversion data, so longer commitments bring your effective monthly rate down significantly.

Current pricing for each term is shown in the options above.

Ad spend is paid directly by you to Google and Microsoft. We never hold or control your budget.

Prefer to build it yourself? The Feed-Only PMax Setup SOP is the exact build we run, with every setting and 10 copy-paste AI prompts, for $49.

What our clients say

"We were spending around $8k per month on Google Shopping before working with Trevor and barely breaking even. Within the first 60 days after the rebuild, our ROAS improved significantly and our campaigns became much more predictable." Daniel R., high-ticket home and fitness brand

"I have worked with freelancers before who just adjusted bids and sent reports. This was different. Our Merchant Center was cleaned up, the product feed was optimized correctly, and our campaigns were rebuilt from scratch with proper brand segmentation." Kristin M., ecommerce brand owner

"The daily search term monitoring alone made a massive difference. We were showing up for completely irrelevant searches before and burning money fast. Within the first month, our wasted spend dropped considerably." Sandra L., luxury home goods store

"The setup and first month alone were worth it. We had Merchant Center approval issues that had been silently killing our impressions for months. Within the first week those were resolved, and our impression share immediately improved." Rachel B., high-ticket furniture store

Results reflect individual client experiences and are not typical or guaranteed.

Frequently asked questions

What is a feed-only Performance Max campaign?

It is a Performance Max campaign built on your product feed alone, with no headlines, images, or videos. With no creative to work with, Google serves your products as Shopping ads to people searching for them, instead of pushing budget into Display and YouTube. We keep auto-generated assets and final URL expansion off, attach a 1,000+ term negative list and a brand exclusion, and check the channel report weekly to confirm spend stays on Shopping.

How do you organize campaigns by brand?

Each major supplier brand gets its own tightly themed search ad groups and a brand-tier custom label in your feed, so once volume allows we can split Performance Max campaigns by brand. That gives you clean budget control and clean performance data, so we always know which suppliers make you money and which waste your spend.

Why launch on feed-only Performance Max instead of Manual CPC?

Because it pools learning across your whole catalog and bids on the value of each product, which matters when a high-ticket store only gets a few dozen sales a month. We launch on conversion value bidding with no target, add a target ROAS once a campaign has 30+ conversions in 30 days, and keep Standard Shopping as the fallback if Performance Max ever leaks spend outside Shopping.

What's in the 1,000+ negative keyword list?

The most common irrelevant terms Shopping ads get triggered by: DIY terms, how-to searches, competitor brand names where appropriate, unrelated product categories, informational queries, and low-intent browsing searches.

Do you work with international accounts?

Yes, both USA-based and international Google and Bing Shopping accounts. We'll discuss the specifics of your setup on the strategy call.

Can I cancel the monthly plan?

Yes, with 30 days' written notice. Management continues through the end of your paid billing cycle. Prepaid plans do not auto-renew and are not refundable.

Do you manage other ad platforms?

This service focuses specifically on Google and Microsoft Bing Shopping, search, and remarketing campaigns, not YouTube or Meta. Shopping is where high-ticket ecommerce gets the most leverage.

Do you work with dropshipping stores?

Yes, provided the business is legitimate, uses real authorized suppliers, carries genuine branded products, and is focused on long-term growth. We don't work with arbitrage stores, counterfeit products, or anything violating Google's Shopping policies.

Policies you should know

• Payment. All plans are paid before onboarding begins. Monthly management is billed in advance every 30 days, and prepaid plans are one-time payments.
• Cancellation. Month-to-month plans require 30 days' written notice. Prepaid plans do not auto-renew and are not refundable; remaining months simply run out.
• Refunds. All fees are non-refundable once onboarding begins. A service agreement is required before work starts, and results are not guaranteed.

Ready to start?

Select your plan above, or book a free 30-minute strategy call. It's with Trevor personally, not a sales rep. Come with your campaigns and you'll get straight feedback on what's working and what needs fixing. You can also message him on WhatsApp at +1 (206) 504-6099, or read the full Shopping ads management breakdown.

Ad spend disclaimer: the client is solely responsible for all ad spend. Ecommerce Paradise is not responsible for any ad spend charged to your Google Ads or Microsoft Ads accounts at any time. All daily budgets are agreed in writing before being applied, and we will not change them without your explicit approval; however, Google and Microsoft may spend up to 2x a campaign's daily budget on any given day under their standard delivery policies. All billing, overdelivery, monthly caps, and payment disputes are governed exclusively by the terms of Google LLC and Microsoft Corporation. Ecommerce Paradise does not hold, receive, transfer, or control any client ad spend funds at any time.