Google & Bing Shopping Ads Setup Checklists for High-Ticket Stores
Most Shopping campaigns get botched before they even launch, not because the ads are wrong, but because a step got skipped in Merchant Center or the feed. I've launched Shopping ads for high-ticket stores for over 15 years, and almost every "why... Read everything included ↓
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Most Shopping campaigns get botched before they even launch, not because the ads are wrong, but because a step got skipped in Merchant Center or the feed. I've launched Shopping ads for high-ticket stores for over 15 years, and almost every "why isn't this campaign spending" support ticket traces back to a missed setup step. These are the same checklists I use to launch feed-based Shopping campaigns for my own stores and my agency clients, laid out in order so you can't skip something without noticing.
What's Inside
- EP Google Shopping Ads Setup Checklist 2026 — walks you through Merchant Center setup, product feed configuration, and campaign structure step by step, in the order Google actually needs them done. No jumping around figuring out what comes first.
- EP Microsoft Bing Shopping Ads Setup Checklist 2026 — uses the same product feed you already built for Google to get you into Bing Shopping, where traffic is thinner but a lot cheaper per click. If you're only running Google, you're leaving free-ish traffic on the table.
Who It's For
This is for store owners who are launching Shopping ads for the first time, or relaunching after a feed disapproval or account suspension and don't want to make the same mistake twice. It's built for high-ticket stores specifically, meaning the feed and campaign structure account for higher price points and lower purchase volume, not a low-ticket, high-volume model.
How to Use It
- Download the checklists after purchase.
- Open them in Google Docs or Word and work through the Google checklist first, top to bottom, checking off Merchant Center and feed steps as you go.
- Once your Google feed is approved and running, use the same feed to work through the Bing checklist and get that campaign live too.
- Keep both docs on hand for future product launches or when you're auditing an existing campaign that isn't performing.
Why Ecommerce Paradise
I've been running high-ticket dropshipping stores and managing Shopping ad accounts for clients for 15+ years. These checklists aren't theory, they're the actual process my team runs every time we launch a new store or a new product feed. No fluff, no filler steps, just what actually needs to happen for your feed to get approved and your ads to start converting.
FAQ
Do I need any special software to use this?
No. You just need a Google Merchant Center account, a Microsoft Ads account, and whatever tool you're using to manage your product feed (Shopify's native feed, a feed app, or a manually built one). The checklists tell you what to set up, not a specific piece of software you have to buy.
Will this work if I already have a Shopping campaign running?
Yes. Plenty of store owners use this to audit an existing campaign that's underperforming or getting disapprovals. Run through it and you'll usually find the missed step pretty quickly.
Is this a one-time purchase?
Yes, it's a one-time download. You keep the checklists and can use them for every future product launch or store you run.
Want personal help getting your feed approved or your campaign structured right? Add live 1-on-1 coaching calls with Trevor Fenner at checkout. This is part of the Launch Kit, so if you're setting up a new store, check out the rest of the kit too. It's an instant digital download, so you'll have it in hand and can start working through it right after checkout.
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What our clients actually say
Real, verified reviews from store owners we have worked with.
Trevor helped my store tremendously. My first quarter of 2025 was 25K. After working with Trevor and his team, my first quarter of 2026 was 100K. Very pleased with the return on investment.
Trevor has helped me make 7 figures in sales. The model works and it is one of the most consistent online businesses you can do. He covers all the details everyone else leaves out.
What stands out is how specific and structured everything is. We went with the full build and the process was organized start to finish. Recommend it for anyone who wants to skip the trial and error.
We have been working with Ecommerce Paradise for Google Ads and the experience has been very good. We started seeing results in a short amount of time. Communication has been smooth and the work proactive.
I am working with Ecommerce Paradise to build my high-ticket store and am very happy. The team did an outstanding job, closed many great suppliers, and is using effective marketing to position my store for success.
Trevor is very knowledgeable and experienced. He is honest and genuine and will not try to sell you hopium. I bought an overpriced course before and wish I had worked with Trevor instead.
Answers, honestly
Something we did not cover? Email sales@ecommerceparadise.com or call (307) 429-0021 and you will get a straight answer.
01How are digital products delivered?
Instantly. Download links appear on the order confirmation page and arrive by email right after checkout, so you can start the same day.
02How do done-for-you services start?
After checkout you will get an onboarding email within 1 to 2 business days to schedule your kickoff call. Every project is scoped and delivered by our team, reviewed personally by Trevor.
03Do you guarantee results?
No, and you should be skeptical of anyone who does. What we can show you are verified client results and a decade of doing this work. If we do not think something is a good fit for you, we will tell you before you spend a dollar.
04What is your refund policy?
Digital products are non-refundable once access is granted, and services are non-refundable once work begins. Full details are in our refund policy. If something is genuinely wrong, reach out and we will make it right where we can.
05Can I talk to someone before buying?
Yes. Call (307) 429-0021, email sales@ecommerceparadise.com, or book a free strategy call. You will talk to a real human, usually Trevor.
Not sure this is the right fit? Ask before you buy.
Tell us your niche, stage, and biggest bottleneck. Trevor or a specialist will map out your next moves, whether that is a kit, a course, or a done-for-you build.
- 01Direct with Trevor, not a sales repHonest advice for your exact situation, since 2015.
- 02A clear path, not hypeWe tell you the fastest next step, even if it is free.
- 03Done-for-you if you want itCustom builds, scaling, ads, and SEO available.
Google & Bing Shopping Ads Setup Checklists for High-Ticket Stores